Usual Wine Packaging and Rebranding

Product Design Brief

Packaging to rebranding a subscription-based wine company that began as “Vine Box,” then became “Standard,” and is now known as, “Usual.”

Emotional Impact

The form’s silhouette conveys a sense of modernity. By inverting the visual lines of a wine glass, the design is, both, classy and sleek. Usual is about creating a new wine experience. Although small in size, each individual wine can be enjoyed on its own, or a four pack can be shared with company. Even the packaging can transform into a reusable ice bucket. Instead of being dismissed as garbage, now, even the packaging can help to enhance your wine time.