Bentley Motors Chaise Lounge Design

Product Design Brief

Bentley is celebrating their 100 year anniversary of making sports cars. To commemorate this exciting time in Bentley’s history, they are asking for a piece of furniture that will help to honor their past one hundred years in the automotive industry.

Emotional Impact

To encapsulate a century’s worth of high-performance vehicles, and design, into a single piece of usable furniture is no easy task. The final product should reflect the perseverance and longevity of the brand’s presence in the automotive industry. The white, quilted leather is symbolic of a traditional unveiling cloth. As if the white, quilted leather is being pulled off of a new, futuristic Bentley. Stainless steel accents, also, help to emulate an automotive grill and exhaust. From the top down, it looks like a Formula One race car, to pay homage to Bentley’s presence in the world of racing. The final piece is a commemoration, and celebration, of Bentley’s ability to consistently push boundaries within the field of automotive design, year after year.

The basic form of a chaise lounge was chosen as inspiration due to its bold, dynamic presence and versatility in any room. From a fainting couch, and daybed, of antiquity, to a modern statement recliner or chair, this form has evolved to fit the ever-changing world of design. It symbolizes the history, style, resilience, and progression of Bentley.